Raising awareness is the first step towards action. Sustainable Seas Trust aims to raise awareness of environmental issues by communicating with the public and sharing knowledge. This communication takes place in the form of films, media releases and lectures. SST strives to empower people with this knowledge, allowing them to empower others and take action towards leading more sustainable lifestyles.
Sustainable Seas Trust has also driven a project that has led to the declaration of Hope Spots around the South African coastline. Since Hope Spots have been defined as 'special places that are critical to the health of the ocean' and South Africa definitely has no shortage of these, the declaration of Hope Spots are exceedingly important for driving awareness, education, and action in South Africa and for preserving our beautiful oceans.
Past campaigns, such as the 2013 SAMSA SEA Pledge Saldanha to Sodwana Tour, have also been greatly successful in laying a solid foundation for subsequent tours and activities.